Doing the Grown-Up Thing.

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Doing the grown-up thing is difficult for a lot of men. Many would rather keep plowing away at their jobs, noses to the grindstone, not paying any attention to big, red health flags. In fact, if all men and women were screened appropriately, up to 60 percent of colorectal cancer deaths could be avoided. This direct-mail brochure screamed for an eye-catching, personalized touch inspiring men to do the right thing for their health, wellness and future.

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